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SEO, Backlinks, PageRanks, Keywords and More

[25 Nov 2009]



So why is SEO so important and how do I make my company website achieve those top pages of Google Search. The old theory is still true, time, time, time. If you think your website is going to be on the top within the first month, then think again. This is timely process that takes a minimum of 1-3 months to get you hooked into the search engines of Yahoo, Google and Bing.

Here are some things that can you help your website move in the ranks. First off you have to pick a service you want to hit, ie website design, seo services, etc.

1). Backlinks are the ultimate goal to get you higher on search engines. Backlinks are links that on other people’s website. The more people linking to your website the more Google thinks your website is important in the searches and starts ranking you higher.

2). Article Submissions are another way to boost your ranking on the websites. Article Submissions are articles written by you or a third party in which they took about your website and spin it to all the bloggers in the world looking for content. This helps you with the relevant keywords in your website and it has your anchor link (this is a link with a keyword in it) connecting to your website.

3). Website Directories is way to get your website noticed. They are millions of website directories out there on the web. It takes time to enter your website into only the best directories that people actually search for. Why is this is so important? Well it shows search engines where to list to your website and what field or niche your trying to accomplish.

4). Time is another key ingredient to being on the top of Google Searches. You ever notice that you search for a keyword and you seeing the crappiest websites on the top of page. Then you wonder how did they get there, and why did Google pick them. Well because they been around for such a long time, Google looks at this at being a stable website. Age of a website has a higher authority on the world wide web. No one ever calls the web, the world wide web, but that what it stands for. Remember the web is world wide.

5). Meta Home Keywords is your lifeblood to being online presence. Anything and everything related to your website should be in this box. Meta Home Keywords are in your header of your website, its a list of keywords that are related to your website that search crawlers for Google, Yahoo and Bing, crawl to your website and pick those select keywords and put your website on their searches. If your using Wordpress I would recommend downloading the ‘All in One SEO Pack’. This would help you access that function. Also you can go to the Google AdWords Keyword Tool, for suggestions and keywords ideas. Google it and you will find it.

6). Meta Home Description is the description of what your website is about and this is heavily search by website crawlers also. If you go to my website and right click on the web page and click ‘View Source’ you can see what I put in my Meta Home Description. The important thing about your description is that you don’t make it too long. It needs to be concise and to the point so the web crawlers can find it. Remember quality not quantity.

7). PageRank is really important when your linking your website to other websites. PageRank has to do with how long the website has been up and how ‘important’ Google thinks it is on their search engines. The higher the PageRank the more exposure it receives, the lower the PageRank the less. If you link your website on lower PageRank websites its going to hurt your ranking and it will take you more time to get your website a higher ranking. If you link to higher PageRank websites, that booast your website and adds creditability to your website. If you have a choice who would you want to link your website with Google.com or momandpop.com with no PageRank. Go with Google.com. Before linking with another website make sure their PageRank is a 3 or higher before swapping links.